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The Carousel of Hope

My Bit in the Big Show

The Whole Shebang: Strategic Campaign & Event Leadership

Date

October 5, 2024

Location

Beverly Hills, CA

Legendary songwriter Diane Warren received the prestigious “Inspirational Lifetime Achievement Award,” while the iconic Jimmy Jam was honored with the “Brass Ring Award.” The evening dazzled with unforgettable performances by Gladys Knight and Jason Derulo, plus special appearances from Rylee Arnold and host David Foster. The Ball raised an incredible $1.9 million this year.

Before the big night, I led all marketing efforts — from email campaigns, website updates, and social media strategy to crafting the infamous event program book. I also designed magazine ads (including one in Variety Magazine!), assisted in drafting press releases, and helped coordinate a window display at Neiman Marcus Beverly Hills.

On the night of, I took the reins on red carpet management, coordinating influencers, celebrities, and media alike. I oversaw all photography and videography (shoutout to Getty), and ran live social coverage to keep the digital buzz as electric as the event itself.

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