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ABMP
Associated Bodywork & Massage Professionals
I coordinated the marketing and messaging across email, social media, and print to keep members engaged, draw in new audiences, and hit our strategic goals. I lead the charge on email marketing, from planning and copywriting to working closely with our Communications team to keep members, prospective members, schools, and students in the loop and inspired. On the social side, I managed our day-to-day presence, crafting compelling content, visuals, and videos that reflected the ABMP brand and build a thriving community.
I also kept a finger on the pulse of the profession—spotting trends, watching for potential issues, and sniffing out partnership opportunities that boost our visibility. Beyond digital, I collaborate with departments across the company to bring fresh ideas to the table and sharpen our marketing efforts as a whole.
One of my favorite (and boldest) projects? Serving as Project Manager during the acquisition and rebranding of RespectMassage.com, where I not only helped lead the charge but also redesigned and rebuilt the entire website. Let’s just say I don’t mind wearing a few hats—especially if they’re stylish and strategic.
